Supercharge your platform payments with Straddle Embed
Key Platform Benefits
Versatile Use Cases
Unified Architecture
Aspect | SaaS Platform | Marketplace Platform |
---|---|---|
User Registration | No direct profile with platform; user is a customer of the SaaS client | Customer creates a direct profile on the marketplace |
Customer Model | 1:1 (customers tied to specific accounts) | Many:Many (platform customers can transact with multiple accounts) |
User Profile | Maintained by the business, not the platform | Centralized on the marketplace (profile, payment methods, history) |
Payment Flow | Embedded in business workflow | Centralized within marketplace ecosystem |
Branding | Business brand is front-and-center | Marketplace brand is front-and-center |
Compliance/KYC | Managed through the business, typically invisible to user | Per marketplace requirements, managed directly |
Revenue Model | Subscription + transaction fees paid by businesses | Marketplace fees + transaction fees |
Ongoing Engagement | Users typically interact only when making payments | Users return to marketplace for future needs |
You're a SaaS if...
You're a Marketplace if...